One of the key campaigns I developed for the College of Business social media platforms (Instagram, Facebook, LinkedIn) was Major Monday, a series highlighting the 12 majors offered at the University of Rhode Island College of Business. As part of this campaign, I researched each curriculum, outlined program requirements, explored job opportunities both during and after the major, and incorporated perspectives from both students and faculty. The series was published weekly throughout the Spring 2025 semester to inform and engage current and prospective students.
Example opening slide
Example student perspective
Example career opportunities
Example professor perspective
Example analytics
*COB Instagram has around 3,000 followers