Textile Brand Development Project

In my junior year, I was honored to receive the TMD 434: Branding in the Fashion Industry Cotton Inc. Scholarship. This award was granted to the top three student projects that demonstrated both creativity and strong business logic, with a focus on cotton-based design. For my project, I created a hypothetical fashion brand called “Define,” a company that utilizes body scanning technology and AI to design garments perfectly tailored to each customer’s body shape. Within three days, expert tailors and advanced machinery produce the piece using cotton textiles, delivering it directly to the customer’s doorstep.